A Spirited Ode to Frank Sinatra: Jack Daniel’s Sinatra Whiskey

Available now in the Bottle Shop https://thewhiskeysippers.com/products/jack-daniels-sinatra-select-1l

Sinatra’s Influence: The Legacy Behind the Pour

Frank Sinatra wasn’t just a fan—he was a cultural catalyst for Jack Daniel’s. In 1955, during a show, he famously proclaimed, “Ladies and gentlemen, this is Jack Daniel’s, and it’s the nectar of the gods.” This off-the-cuff endorsement helped double the brand’s sales—from 150,000 to 300,000 cases by the following year—transforming Jack Daniel’s from a regional favorite into a national icon. Though unofficial, his love for Old No. 7 was real: Sinatra drank it “on three rocks with two fingers and just a splash of water,” and legend has it he was even buried with a bottle

A quip often attributed to him captures his wry outlook:

“Basically, I’m for anything that gets you through the night—be it prayer, tranquilizers or a bottle of Jack Daniels.” 

The Whiskey: Sinatra Select 

Sinatra Select (First released around 2013)

• Crafted to honor Sinatra’s bold yet smooth style, this expression uses specially designed “Sinatra Barrels.” These barrels have deep grooves carved into the staves, which dramatically increase oak contact with the whiskey.

• The result? A deeper, richer amber color, bold oak-driven complexity, a whisper of smoke, and an incredibly smooth vanilla finish, embodying Sinatra’s suave persona.

• Production involves charring the barrel, removing the head and hoops, then inserting a spinning tool that engraves grooves inside. The sawdust is left in—TTB approved—as part of the aging process.

• Although Jack Daniel’s doesn’t publish exact ages, Sinatra Select barrels are rumored to be slightly older (around 5–7 years) than the typical 4–6-year-old barrels used for standard expressions.

• Flavor-wise, it’s often described as a richer, more robust version of Gentleman Jack—with caramel, vanilla, banana notes, and a darker, fuller body. While adored by some, others question if it justifies its higher price 

Why the Barrels Matter

Here’s how Sinatra’s barrel treatment elevates the whiskey:

A Toast to the Chairman of the Board

Whether you're drawn by Sinatra’s swagger, the mystique of the barrels, or the liquid storytelling—both expressions celebrate more than just whiskey. They honor a cultural icon and a rich heritage, rooted in Lynchburg but staged worldwide.

• Sinatra Select offers a refined yet adventurous sip, ideal for those craving depth without going all-out rare.

• Sinatra Century is a lavish keepsake—offering rarity, nostalgia, and sensory decadence in every drop.

In the words of Frank himself, “Basically, I’m for anything that gets you through the night...” Why not make that night smooth, smoky, and perfectly orchestral?

Hope you enjoyed this blend of barrel craftsmanship, Sinatra lore, and whiskey tasting—cheers to legendry spirits in every sense!